The Tooth Brigade Launch

Sharon and Andy Azula had an idea: To create fun, maybe silly things, for kids to the make big moments in their lives more special.

And they wanted to find a way to start giving back and helping organizations that helped children. 

So after many years in advertising and several years raising their children, they were ready to launch their first idea into the world.

When their twins started losing their teeth, Sharon realized they weren’t prepared for the Tooth Fairy! They borrowed a tooth pillow (shaped like a giant tooth, of course) from a neighbor. It was thick and lumpy with a tiny pocket for the tooth and prize. The experience left something to be desired. When they looked for something better, they couldn’t find anything they, or the kids, liked.

And so became The Tooth Brigade: Three monsters, Ollie, Blue, and Potato who help the Tooth Fairy by holding on to a lost tooth until she arrives. They are flat enough to fit under a pillow. Their arms, legs, horns, and ears make them easy to find and grab. And their mouths are big enough to fit even larger Tooth Fairy fingers, leaving plenty of room for notes or surprises.

Each Tooth Brigade member comes with a lost tooth ticket that can be used if your child can’t find their tooth or has swallowed it after it fell out.

In their book, Ollie, Blue, and Potato set out on a fun-filled adventure to help the Tooth Fairy. Along the way, they trudge through the Sticky Swamp, bravely cross Crocodile Creek and finally climb to the tippy top of Tippy Top Mountain to collect a tooth.

The Tooth Brigade plush tooth pillows and book launch for presale on November 6th, and a portion of proceeds benefit charities that provide dental care to children in need.​

bbgb in Carytown is hosting a Launch Celebration on Saturday, November 9th at 1 pm. Orders placed during the Pre-Launch can be picked up in-person at bbgb on the 9th.

If you'd like to be notified when pre-sales start, sign up for emails at

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